Today, MISHO is recognised worldwide as a leader in modern, sculptural jewellery. Parekh’s pieces earned her a spot on Forbes Asia’s 30 under 30. The brand's Pebble Pods—AirPod earrings marry utility with high design —and went on to be shortlisted for Dezeen’s 2021 Design Award. But at its heart, MISHO is still about the same thing it was when it began: the translation of art into intimate, wearable form.

From Seed to Sculpture

The name MISHO comes from a Japanese bonsai technique—growing a tree from a seed. For Parekh, it was the perfect metaphor: a small, intangible idea taking root and growing into something lasting. “That felt very aligned with how we approach design,” she explains. “Starting from a thought or sketch, and turning it into something sculptural and wearable.”

Her training in contemporary art and architecture continues to shape the brand’s aesthetic. She doesn’t see jewellery as adornment but as sculpture. A fold in fabric, a detail on a building, or the minimalist lines of a Tokyo street object can become the basis of a collection. The recently launched Tokyo Collection, for instance, was inspired by everyday objects like chopstick rests and nigiri—reimagined as sculptural, timeless forms.

Unlike trend-led jewellery brands, MISHO builds with longevity in mind. “We always say MISHO is about modern heirlooms,” Parekh says. Each piece is designed to outlast seasons, carrying both strength and timelessness. The ambition is not only aesthetic but also emotional: jewellery meant to be passed down, linking generations through form.