LVMH Takes Flight: Private Aviation Is the New Luxury Playground

LVMH Takes Flight: Private Aviation Is the New Luxury Playground

The $800 million investment signals a shift from transactional aviation to curated, design-first experiences for the ultra-wealthy

The $800 million investment signals a shift from transactional aviation to curated, design-first experiences for the ultra-wealthy

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Indulge Newsroom

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Jul 25, 2025

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The world’s most influential luxury group is quietly reshaping how the ultra-rich experience travel. With its latest backing of Flexjet, LVMH is expanding its presence in private aviation, signalling that the future of luxury travel lies not just in destinations, but in the journey itself.

Flexjet has secured a landmark 800 million dollar equity investment led by L Catterton, the private equity firm supported by LVMH. By acquiring a 20% stake in Flexjet, the French conglomerate leverages its portfolio of 75+ luxury brands—including Louis Vuitton, Dior, and Bulgari—to create a seamless ecosystem of exclusivity.  This puts the company’s valuation at approximately 4 billion dollars, marking the largest single funding round in private aviation to date. Additional funding came from KSL Capital Partners and the J. Safra Group, reflecting widespread confidence in Flexjet’s evolution into a luxury-first mobility brand.


Travel as a Curated Experience

Flexjet,a 30-year industry leader, once known primarily for fractional jet ownership, is now repositioning itself as a high-touch membership brand. Its offering spans access to private terminals, highly personalised crew service, custom interiors and curated experiences aligned with LVMH’s portfolio of iconic brands.

Through design cues inspired by maisons like Bvlgari and Belmond, and with an aesthetic philosophy that echoes LVMH’s mastery of craftsmanship and storytelling, Flexjet is now delivering something rare: a travel experience that feels as indulgent and intentional as a suite at Cheval Blanc.

Flexjet’s numbers reflect this luxury-led strategy. The company reported over 2.6 billion dollars in revenue for 2024, with EBITDA projected to reach 425 million dollars in 2025. Its customer base is growing younger and increasingly global, with particular demand for long-haul, cross-continental trips.

The brand has significantly expanded its long-range fleet and now operates eleven private terminals across the United States and Europe. Flight volumes to the Middle East alone have grown tenfold since 2021, showing strong interest from emerging global wealth hubs.

LVMH’s Playbook for Mobility

For LVMH, the Flexjet investment fits seamlessly into a broader philosophy: integrating luxury into every layer of life. From its hospitality ventures like Belmond and Cheval Blanc to high fashion, watches and jewellery, the group has consistently found ways to elevate experience over utility.

By entering aviation more directly, LVMH is blurring the boundaries between sectors. Travel is no longer a pause between luxury experiences. It is becoming the experience itself. The private jet cabins are no longer mere vessels. They have become expressions of brand artistry, tailored to the lifestyles of those who expect discretion, beauty and precision in equal measure.


Why This Matters for India’s Luxury Landscape

India is witnessing a steep rise in luxury-conscious consumers who prioritise time, privacy and immersive travel. Private aviation is no longer a fringe indulgence for this audience. It is increasingly seen as a necessity for global citizens who expect seamless transitions between business, leisure and retreat.

Flexjet’s model offers a compelling template for what India’s own luxury travel offerings can aspire to become. Whether it is the development of private terminal networks, branded jet interiors by Indian designers or concierge-led international itineraries, the playbook is expanding.

For Indian luxury entrepreneurs, the message is clear. The future lies in building ecosystems of experience. It lies in going beyond product and transaction to create worlds that travellers can inhabit.

Flexjet’s 800 million dollar investment round, backed by LVMH’s vision, is not simply about scaling private aviation. 

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© 2025 Pricetime Technologies Private Limited, residing at 1-65/123 Amar Co-op, Society, Madhapur, Hydrabad, Telangana, 500081, Reserves all rights.

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© 2025 Pricetime Technologies Private Limited, residing at 1-65/123 Amar Co-op, Society, Madhapur, Hydrabad, Telangana, 500081, Reserves all rights.

INDULGE

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© 2025 Pricetime Technologies Private Limited, residing at 1-65/123 Amar Co-op, Society, Madhapur, Hydrabad, Telangana, 500081, Reserves all rights.