The news follows a strong first quarter for the group overall. Prada Group sales rose 13% to €1.34 billion, driven by surging demand at sister brand Miu Miu, where revenues soared 60% at constant exchange rates to €377 million, with growth seen across all categories and geographies.

Meanwhile, retail sales at the Prada label remained relatively flat at €827 million, compared with €826 million a year earlier, underscoring the need to navigate diverging trajectories across its portfolio.

As Prada enters this next chapter, the executive reshuffle signals a critical moment for one of luxury fashion’s most celebrated houses, one poised between stable heritage and high-growth momentum.