It’s been nearly five decades since that moment, but the ethos remains unchanged. With a turnover of 360 crore in FY 25, Jaipur Rugs is still in the business of quiet revolutions. From a modest beginning with nine weavers in 1978, the company has grown into a globally recognized brand that exports to over 90 countries, with retail footprints in London, Milan, Singapore and Dubai. Its rugs have adorned homes, hotels, and art galleries—but what they really carry is something harder to replicate: dignity.

A Business Built on Belief

At its core, Jaipur Rugs is not just a rug-making company. It is a decentralised, artisan-first movement that fuses heritage craftsmanship with design innovation and deep social commitment. “Everything we do is rooted in the belief that business can be a catalyst for good,” says Yogesh, who now leads the company’s growth and global positioning.

Jaipur Rugs operates one of the largest networks of grassroots artisans in the world—over 40,000 weavers, many of them women from marginalized communities. Instead of centralised factories, weaving is done at home, preserving familial structures and social fabrics. “Our ERP system isn’t just a tech platform,” Yogesh explains. “It’s a digital map of human stories.”

These stories come alive in initiatives like Manchaha and Freedom Manchaha, where artisans design their own rugs—some from village homes, others from prison cells. The output is neither commercial nor decorative alone—it’s deeply emotional. “It’s art with a pulse,” says Yogesh.

Tradition Meets the World

In an industry where the race is often towards mechanisation and mass-production, Jaipur Rugs has taken the opposite route—slowing down to speed up. The company’s in-house training modules, mentorship by master weavers, and artist collaborations have built a design language that is distinctly Indian yet globally fluent.

Collections like Unstring, Project Error, and Manchaha are not typical showcases of Indian textile heritage. They are modern in palette, often minimalistic in form, yet anchored in history. “We don’t treat tradition as a relic,” says Yogesh. “We see it as a living organism that needs to evolve.”

Their showrooms reflect the same philosophy: part gallery, part storytelling space. “We’re not selling rugs,” he smiles. “We’re selling meaning.”