It revealed a gap in India’s luxury design space: sculptural, hand-forged metal doors that could command attention while blending seamlessly with architecture.

In 2018 then, Sanjay, with his son and daughter, Rajat and Chavvi, built Aluminr, which stands at the intersection of architecture, art, and craftsmanship. The brand has evolved from its artisanal roots into a design-first house for architectural metalwork. “There was no brand in India pushing the boundaries of metal doors as sculptural, expressive pieces, something that could be both a functional entrance and an artistic statement,” says Sanjay, Founder, Director of Operations & Finance.

With prices starting at ₹22,000 per square foot, Aluminr closed last year with ₹15 crore in revenue.

“It’s always a dialogue between architect and artisan, concept and context,” explains Rajat, Founder, Director of Strategy & Innovation, whose architectural lens shapes Aluminr’s bold forms. Chavvi, Co-Founder & Creative Director, brings in her background in fashion and visual storytelling, lending the brand a contemporary edge that feels both rooted and global. Together, the three want to shift the conversation from mere utility to sculptural expression.

“We’re contemporary in design but rooted in traditional handcraft,” says Chavvi. “Techniques like hand-texturing or patinas are centuries old. We reinterpret them for modern spaces,” she adds. The brand has clocked a steady 25% year-on-year growth.

“The challenge,” Sanjay says, “is marrying form with function without letting one overpower the other.”

Though their heart lies in private luxury residences, including villas, high-end apartments, and boutique hotels, Aluminr’s work now spans hospitality projects, spiritual spaces, and soon, international collaborations. “We’re seeing strong traction in India, especially in Delhi, Mumbai, and Hyderabad, but also a growing interest from the U.S. and Middle East,” Rajat shares.