By
Mansvini Kaushik
|
Aug 13, 2025
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Fashion
Image: Sabyasachi’s fine jewellery collection, Tropic of Calcutta
There is a certain mystique that has always surrounded the world of Sabyasachi. His Calcutta ateliers, with their sepia-toned maximalism and quiet reverence for heritage craft, have for over two decades defined aspirational Indian luxury. From bridal couture coveted across continents to fine jewellery displayed at Harrods and Bergdorf Goodman, the House of Sabyasachi has been as selective in its expansion as it has been uncompromising in its quality.
The designer’s fine jewellery line, introduced in 2017, has quickly become a pillar of the brand’s business, bringing in an estimated ₹150–175 crore in revenue in the past year alone. Now, in a move that marks his most significant digital step yet, Sabyasachi Calcutta has partnered with Tata CLiQ Luxury to launch its first-ever online fine jewellery boutique. The platform, known for curating marquee Indian and global luxury names, will host the largest selection of Sabyasachi Fine Jewellery online, going live on August 21, 2025.
The debut offering is a curated 79-piece collection, a mix of online exclusives and signature designs, priced from ₹55,000 to ₹9 lakh. Every piece — whether the diamond-studded Bengal Tiger pendant, the heirloom-inspired mangalsutra from the Royal Bengal Heritage Gold Collection, or the Sunderbans-inspired flora-and-fauna motifs — is crafted in 18-carat gold, using VVS-VS EF colour brilliant-cut diamonds, South Sea pearls, and precious gemstones. The line extends across pendants, earrings, bracelets, and rings designed for everyday elegance, but with the permanence and narrative of modern heirlooms.
For Sabyasachi Mukherjee, the launch comes after 25 years of consciously building his brand. He explains that in luxury, expansion must be deliberate and aligned with a brand’s integrity. This jewellery, he says, embodies the same craftsmanship and value that have defined the House from the beginning — refined and rooted in tradition, yet timeless enough to transcend trends.
The collaboration also brings together two stalwarts of Indian business. Aditya Birla Fashion and Retail (ABFRL) has held a majority stake in the Sabyasachi brand since 2021, while Tata CLiQ Luxury — part of the Tata Group — is India’s leading luxury e-commerce platform. Mukherjee notes that this partnership reflects a shared legacy of nation-building and offers a rare moment where heritage and innovation meet.
The designer emphasises that the new fine jewellery range is meant to be lived in, pieces that can transition from a business meeting to a wedding, from a holiday to an everyday moment. He points out that younger luxury consumers are increasingly drawn to designs with emotional and investment value rather than ostentation. One of his personal favourites is the entry-level Bengal Tiger coin pendant, which he sees as a democratic gateway to the brand.
For Tata CLiQ Luxury, the launch underscores its ambition to transform the way Indians buy fine jewellery online. “Sabyasachi is renowned for his exquisite craftsmanship and deep-rooted Indian heritage, offering a distinctive blend of traditional aesthetics and global appeal,” says Gopal Asthana, CEO, Tata CLiQ Luxury. “With this debut, we’re not just elevating our jewellery portfolio — we’re making one of India’s most iconic brands accessible to discerning consumers across the country, including those in Tier 2 and Tier 3 cities.”
The platform has worked to replicate the Sabyasachi store experience digitally, creating a dedicated brand environment within the site. Customers will have access to trained advisors for assisted sales and personalised recommendations, alongside swift delivery. Asthana notes that this approach is key for high-value online purchases, ensuring confidence and a sense of luxury at every step.
At the heart of the offering remains the Bengal Tiger insignia — a symbol Mukherjee believes unites a community around a shared pride in Indian craftsmanship. In his view, the timing aligns with a broader cultural moment where consumers are eager to embrace Indian-made products that meet international standards, both in quality and in design.
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Mansvini Kaushik
Mansvini Kaushik is the Editor-in-Chief of Indulge Newsroom, the editorial division of Indulge Global. A seasoned business and investigative journalist, she brings years of experience from Forbes India, where she honed her craft in high-impact storytelling. With a deep-rooted passion for luxury and culture, Mansvini founded Candle Magazine before taking the helm at Indulge Newsroom. She now leads the publication with a vision to redefine luxury journalism in India.
