Zielinski & Rozen: A Century-Old Perfume House Finds Its Moment in India
By
Mansvini Kaushik
|
Feb 13, 2026
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In an industry driven by speed and repetition, Zielinski & Rozen has chosen to slow down. Founded in 1905, the perfume house has spent more than a century protecting something increasingly rare in modern luxury: a single point of view.
For the brand, heritage is not a story told after the fact. It is the reason it exists. Zielinski & Rozen takes its name from two surnames that matter deeply to its founder, perfumer Erez Rozen. Zielinski was his mother’s maiden name. Rozen, his father’s. Together, they form not a logo, but a lineage.
That sense of continuity is felt the moment you encounter the brand. Its spaces are layered with vintage furniture and apothecary tools, objects that belong to a time when perfume was measured slowly and made by hand. Scales, clocks, microscopes. Nothing ornamental, everything intentional.
At the centre of the house is Erez Rozen himself. He remains the only perfumer and the brand’s main creative force. Working within a family-run structure allows him to create without negotiating trends or market demands. “The family structure helps Erez to create freely outside the market framework,” the brand says. Each fragrance, as a result, carries something of his own life. Encounters, journeys, fleeting moments. Not forecasts.
Even as the brand has expanded across more than 20 countries, that intimacy has been carefully protected. Erez continues to personally develop every formula, sourcing ingredients from across the world. Distribution remains limited by choice, not constraint. The details reinforce this restraint. Almost every label is hand-signed by calligraphers working in different parts of the world, ensuring no two bottles feel exactly alike.
Growth, here, is instinctive rather than strategic. Skincare and personal care emerged not as category extensions, but as responses to real needs. Some formulations are inspired by family members. The curl cream, for instance, was created for Erez’s wife, Lea, who plays an integral role in the business. “Skincare product lines are a natural extension of the brand’s development,” the house explains.
What ties every product together is a belief in individuality. “The main idea of Erez is to be yourself,” the brand says. “When you choose a perfume, you decide what you want to tell this world about yourself.” These fragrances are designed to live differently on each person, shaped by skin, memory, and mood.
Travel continues to inform the creative process. One fragrance, Pink Pepper, Elemi, Cinnamon, Leather, was inspired by a short European journey. Pink pepper reflects the brightness of people in Paris. Cinnamon carries the warmth of restaurants in Madrid and Ibiza. Leather evokes the freedom of Amsterdam. Elemi binds these moments together, the way memory often does.
For Zielinski & Rozen, scent is inseparable from recollection. “Zielinski & Rozen builds the connection between human senses and memories through scent,” the brand says. A night with friends, a concert, an art festival. These moments leave emotional imprints, and fragrance becomes a way to return to them. Some scents energise, others comfort or calm, but all invite presence.
As the brand prepares to enter new markets, including India, its pace remains deliberate. New launches are planned, new territories explored, but the philosophy holds. This is not a house in a hurry.
For an Indian luxury audience increasingly drawn to meaning over excess, Zielinski & Rozen arrives quietly. A perfume house that trusts memory, values restraint, and understands that the most lasting impressions are the ones you feel rather than notice.
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Mansvini Kaushik
Mansvini Kaushik is the Editor-in-Chief of Indulge Newsroom, the editorial division of Indulge Global. A seasoned business and investigative journalist, she brings years of experience from Forbes India, where she honed her craft in high-impact storytelling. With a deep-rooted passion for luxury and culture, Mansvini founded Candle Magazine before taking the helm at Indulge Newsroom. She now leads the publication with a vision to redefine luxury journalism in India.
