by
Mansvini Kaushik
|
Jul 3, 2025
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Business

Image: Meh Jong, Roche Bobois' Statement piece
On a quiet bend in Banjara Hills, where mango trees lean over high walls and the air carries a certain creative stillness, something unmistakably French has taken root. Not the kind of French that whispers softly of romance, but one that speaks boldly in colour, shape and form; dramatic, sculptural, and irrepressibly expressive.
Roche Bobois, the 65 year old Parisian furniture house known for turning interiors into acts of imagination, opened the doors to its Hyderabad flagship on June 28. Spread across two levels and 620 square metres, the space does not simply showcase furniture, it stages an experience. One where design is storytelling, and every object is a character.
Sunlight slips through the tall glass front, casting patterns on wooden claustras and textured walls. Just as you enter you see the iconic Mah Jong, a modular sofa that champions total freedom of form and function. Costing around 85 lakhs, the sofa is designed by Hans Hopfer and currently is owned by John Abrahim in Mumbai. Designer Sacha Lakic’s signature Bubble collection curves through the space with pop-art energy. Pieces by designers Jean Paul Gaultier, Missoni Home, and the late Kenzo Takada make quiet appearances, never loud, but always scene stealing.
Yet what makes this showroom more than the sum of its parts is how it mirrors Hyderabad’s own design evolution — layered, open to influence, and rooted in confidence.
Hyderabad has always been a place of artistic exploration. We want this space to feel like a story being told about expressions — through the French language.
-Vidushi Manghnani, 23, Franchise Director of Roche Bobois Hyderabad
Manghnani is confident about Hyderabad’s upward trajectory and believes the city is emerging as a destination for design-led luxury. “There’s been a visible surge in wealth here,” she says. “From my conversations with locals and clients across the country, there’s a growing sense that people are willing to travel to Hyderabad, not just to experience Roche Bobois, but to shop with intent.”
Decorative accents and accessories at Roche Bobois begin at approximately ₹2–6 lakhs, while bespoke rugs—priced between ₹6–9 lakhs—vary based on size, weave, and material. Sofas span a broader range, with standard 4–5 seater sets starting at ₹15 lakhs and going up to ₹35 lakhs. The most expansive Mah Jong compositions, known for their modular artistry and couture-level craftsmanship, are priced between ₹65–85 lakhs — each piece a reflection of Roche Bobois’ commitment to precision and personalisation.
The Manghnani mother and daughter duo, Nisha and Vidushi, are the ones running the show. Nisha explains how getting the Roche Bobois’ team onboard for a Hyderabad store took her close to two years. “For one whole year we were just sending cold emails to the team and waiting for a reply… very slowly and gradually we were able to take meetings with them and convince them of our aptitude,” Nisha says.
Vidushi believes that Roche Bobois is a perfect match for India’s growing appetite for design-led, eco-conscious luxury. “Each piece can be tailored to fit personal aesthetics, becoming a reflection not just of space but of the self,” she says, “With Roche, you’re loud and proud.”
Banjara Hills may be an address, but for Roche Bobois, it is also a sentiment, of being in a city that knows how to honour the old while boldly embracing the new. With this opening, the French maison doesn’t just offer a place to shop.
“Today, Roche’s customers are modern, expressive, and drawn to bold colours and statement pieces. They value design and craftsmanship, and choosing Roche is a quiet yet confident way of saying you’ve arrived,” she says.
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Mansvini Kaushik
Mansvini Kaushik is the Editor-in-Chief of Indulge Newsroom, the editorial division of Indulge Global. A seasoned business and investigative journalist, she brings years of experience from Forbes India, where she honed her craft in high-impact storytelling. With a deep-rooted passion for luxury and culture, Mansvini founded Candle Magazine before taking the helm at Indulge Newsroom. She now leads the publication with a vision to redefine luxury journalism in India.