Shah Rukh Khan, Aryan Khan and Nikhil Kamath and Radico Khaitan join forces for D’YAVOL Spirits

Shah Rukh Khan, Aryan Khan and Nikhil Kamath and Radico Khaitan join forces for D’YAVOL Spirits

Legacy meets vision in the launch of D’YAVOL Spirits, marking a bold new chapter in India’s luxury alcobev story

Indulge Newsroom

Aug 13, 2025

Share this article:

Culture

In a high-profile move in India’s premium alcobev space, Radico Khaitan Limited has announced a strategic partnership with Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath to launch D’YAVOL Spirits — a new-age luxury spirits venture built on world-class quality, distinctive design, and cultural resonance.

The collaboration will focus on globally sourced, bottled-in-origin spirits, combining Radico Khaitan’s legacy and distribution muscle with D’YAVOL’s creative vision and Kamath’s disruptive outlook. The debut product, a luxury tequila, is set to launch in the coming months, targeting both India and global markets.

Radico Khaitan’s board has approved acquiring a 47.5% stake in D’YAVOL Spirits B.V. (Netherlands) and D’YAVOL Spirits Pvt Ltd (India) for up to ₹40 crore, making it the largest shareholder in both entities. The deal includes two board seats and chairmanship for Radico Khaitan in each company, alongside strategic decision-making rights.

D’YAVOL B.V., incorporated in the Netherlands in 2018, reported an average revenue of €1.2 million over the past two years, underscoring its established footprint in the global luxury spirits market.

Speaking on the partnership, Shah Rukh Khan said: “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”

Aryan Khan, Co-Founder of D’YAVOL Spirits, added: “Our ambition is to shape a brand that doesn’t just sit on a shelf but lives in culture. This partnership unlocks fresh opportunities to lead with creativity, quality, and authenticity.”

Founded in 2018, D’YAVOL has earned global recognition for its award-winning spirits and design-forward packaging. With Radico Khaitan’s backing, the venture aims to set a new benchmark for Indian-born luxury brands on the world stage.

Share this article: