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Indulge Newsroom
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Aug 13, 2025
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Culture
In a high-profile move in India’s premium alcobev space, Radico Khaitan Limited has announced a strategic partnership with Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath to launch D’YAVOL Spirits — a new-age luxury spirits venture built on world-class quality, distinctive design, and cultural resonance.
The collaboration will focus on globally sourced, bottled-in-origin spirits, combining Radico Khaitan’s legacy and distribution muscle with D’YAVOL’s creative vision and Kamath’s disruptive outlook. The debut product, a luxury tequila, is set to launch in the coming months, targeting both India and global markets.
Radico Khaitan’s board has approved acquiring a 47.5% stake in D’YAVOL Spirits B.V. (Netherlands) and D’YAVOL Spirits Pvt Ltd (India) for up to ₹40 crore, making it the largest shareholder in both entities. The deal includes two board seats and chairmanship for Radico Khaitan in each company, alongside strategic decision-making rights.
D’YAVOL B.V., incorporated in the Netherlands in 2018, reported an average revenue of €1.2 million over the past two years, underscoring its established footprint in the global luxury spirits market.
Speaking on the partnership, Shah Rukh Khan said: “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”
Aryan Khan, Co-Founder of D’YAVOL Spirits, added: “Our ambition is to shape a brand that doesn’t just sit on a shelf but lives in culture. This partnership unlocks fresh opportunities to lead with creativity, quality, and authenticity.”
Founded in 2018, D’YAVOL has earned global recognition for its award-winning spirits and design-forward packaging. With Radico Khaitan’s backing, the venture aims to set a new benchmark for Indian-born luxury brands on the world stage.
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